A creator sits on a sofa and talks to her phone on a small tripod while a cat sleeps next to her.

Who the programme is for

People who publish their own posts about their pet or about pets: on TikTok, Instagram, YouTube or their own blog. Follower numbers come second. What matters is that your pet is visible and you speak your own mind.

It is not for accounts that repost other people’s content, run giveaways or send links in bulk. We end such partnerships.

How it works

  1. Sign up. Below, you give your account name, your platform and your email address. We look at your profile. As soon as the programme starts, we get back to you with your personal link and your tier: partner or founding partner.
  2. Share. Put the link in your bio, in posts or in messages. Every visit through your link is credited to you.
  3. Earn. For every annual “Extended alerts” subscription that comes through your link you get your amount. The statement comes by email, the payout by bank transfer.

Commission in three tiers

After the review you are a second-tier partner or, with your own pet content, a founding partner. Creators we invite personally are approved at once.

TierPlacesPer annual subscription in its first yearPer renewal
Founding partners50, after review€12€6, for the next 2 renewals
PartnersThe next 100€6none
PartnersEveryone after€3none

How you keep the founding place: at least 3 annual subscriptions come through your link within 60 days of our start email. If not, you move to the second tier and keep your link and everything counted until then. The freed place goes to the next vetted creator.

Until the start email your sign-up is a reservation. PawSafe has been in the App Store since 28 October 2026. You get the start email with your link to the App Store and everything that applies then as soon as the programme begins. Until then place and tier are noted for you, no obligations arise, neither for you nor for us. You can leave at any time.

An annual subscription counts once it is paid and has not been refunded for 14 days. The app itself and app notifications stay free for everyone. The subscription pays for SMS and WhatsApp messages to helpers without the app. The App Store shows the price before purchase.

What you can say about PawSafe

  • PawSafe is for the case that something happens to the owner: an accident, hospital, fainting, a lost phone. Then PawSafe tells their helpers, one after the other.
  • The owner starts a timer when their pet stays home alone. If they do not check in, the alert goes out.
  • No account, no login, no email address. Helpers do not need to install anything.
  • App notifications are free. SMS and WhatsApp come with a subscription.

Please avoid: lateness stories (traffic, overtime, getting home late) as the reason for PawSafe, guarantees or promises about rescuing a pet, prices.

With your approval you get the briefing: every feature, free content for your followers, openers, formats and the material kit with logo, screenshots and 3D images.

Rules

  • Labelling. Every post with your link is an ad. You label it “ad” or “advertisement” and use the paid partnership toggle on TikTok and Instagram. German law on unfair competition requires this from you, and we check it.
  • Truth. You only say what PawSafe really does. When in doubt, ask us.
  • No spam. No bulk messages and no links in other people’s comment sections. That falls back on PawSafe, not only on you.
  • Counting. We count visits through your link and the subscriptions that can be credited to your link. We email you your numbers on request.
  • Settlement. You do not write an invoice. We create a self-billing credit note for you with all counted subscriptions and transfer the amount. Before the first payout we ask for your name, address and tax status (private person, small business or VAT registered). If you are VAT registered, VAT is added on top.
  • Ending. You can stop at any time, so can we. Subscriptions counted until then are paid out.

Sign up

Request your partner link

Your platform

Frequently asked questions

How do the tiers work?

After approval you are a second-tier partner: €6 per annual subscription in its first year. We grant the 50 founding places after a look at your profile: €12 per annual subscription in its first year and €6 for each of the next two renewals, so up to €24 per customer. Once the 100 second-tier places are full, every further partner earns €3 in the first year. Your tier and your number are in the email with your link.

How do I keep the founding place?

With 3 annual subscriptions through your link within 60 days of our start email. A subscription counts once it is paid and has not been refunded for 14 days. If you do not reach 3, you move to the second tier and keep everything counted until then.

What is the link good for right now?

Your link works from approval and counts every visit. It leads to the home page with the App Store button. Signing up early puts you early in the review for one of the 50 founding places.

What can I show and where do I get material?

The briefing arrives by email with your approval: features, emergency card and guides to share, hook ideas, labelling and the material kit with logo, screenshots and images.

How do I see my visits and subscriptions?

Send us a short message and we email you your numbers.

When and how do you pay?

By bank transfer, as soon as at least one annual subscription is counted. You receive a credit note by email first.

What if I lose my link?

Enter the same email address again. We send you the same link once more.

Do I have to label every post?

Yes. Every post that contains your link or recommends PawSafe is an ad and is labelled as one.